Tools

Data-Driven Content, Blog Post Ideas & Spreadsheets For Social Media Analytics

Data-driven content, dealing with blogger’s block, how to use spreadsheets for social media analytics and tips for quitting a bad habit, are some of my favourite finds that I’ve decided to share by creating this weekly round-up.

Here’s some of this week’s cool posts:

• 5 Steps To Creating Data-Driven Content: Information rich content and relevant data are king! Gone are the days of fluffy content and space fillers. With the amount of data available online, it has never been easier to cite the sources where you’ve gathered your data be they academic journals, research reports, white papers or authoritative blogs. This article shows you how and where to find valuable information to make your content shine.

• WordPress 3.4 “Green”: It’s that time again when the fantastic folk at WordPress release a new version of this popular platform, codenamed “Green”. This update includes some nifty new features like significant improvements to theme customisation, custom headers, Twitter embeds, and image captions. If you’re running your site(s) on WordPress, get the update now to take a test drive.

• Spreadsheets For Social Media Analytics: This post is an oldie but a goodie! You can use these ready-made spreadsheets to do things like; fetch Twitter search results, count Facebook “Likes”, compare Facebook Pages, monitor social media reputation and  extract or archive your Twitter followers.

• 20 Techniques To Help You Counter Blogger’s Block: If you’re struggling to come up with fresh content ideas for your blog, this collection of tips should help you keep your editorial calendar nicely filled! I’ve been playing around with point 15 in this post – compilations of other bloggers’ posts – which allows a really easy way for me to generate a blog post from content I’ve read over the course of the week. A great read if you want to brainstorm some blog topics.

• Track Your Shares, Likes, Tweets & More: If you’d like an overview on where a specific post has been shared, SharedCount is the tool for you. It provides you with web-based social URL analytics so you can see where your content gets shared and currently displays shares on Facebook, Twitter, Google+, Digg, Pintrest, LinkedIn, StumbleUpon, Delicious and Reddit.

• How Your Rankings Are Influenced By Authoritative Links, Likes & Shares: Google loves fresh content! Google also loves content that people share on Google+, Facebook, Twitter and through the social-sphere. Social signals are very important to Google and to your rankings. This post provides some interesting details about research that was carried out by Philip Petrescu.

• How To Make Your Meta Descriptions Get More Clicks: I’ve been tweaking and optimising some meta data for 4 large websites over the last 3 months and this post interested me because it details how you could get more clicks from rankings you already have.

Google Analytics Custom Reports For Online Marketers

Google Analytics custom reports are one of many essential tools in an any online marketers toolbox. The wealth of insights they provide allows you to assess and refine your online marketing activities and measure the results thereof. By analysing your sites search data in Google Analytics you can sometimes get clues and see patterns emerging from your website visitors search queries and their browsing behaviour.

Google Analytics Custom Reports have helped me save lots of time when it comes to needing very specific data analysis. Custom Google Analytics reports –  along with the new dashboards – must be one of my favourite features of Google Analytics 5.

How To Get Google Analytics Custom Reports

Below you will find 13 custom Google Analytics reports that I’ve been using the last couple of months which I know will be useful to any online marketer or webmaster. Hopefully you’ll find them useful…

To get the custom reports listed below click on the “Get the ……. Report” link below each of the reports while you’re signed in to your Google profile. 

If you have more than one Google Analytics profile, select the profile you want to make the custom report available to and then click on “Create Custom Report”.

Select the Google Analytics profile you want the custom report on

In order to access the custom report, click on the “Custom Reporting” link in Google Analytics.

Read More…

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