Social Media

Data-Driven Content, Blog Post Ideas & Spreadsheets For Social Media Analytics

Data-driven content, dealing with blogger’s block, how to use spreadsheets for social media analytics and tips for quitting a bad habit, are some of my favourite finds that I’ve decided to share by creating this weekly round-up.

Here’s some of this week’s cool posts:

• 5 Steps To Creating Data-Driven Content: Information rich content and relevant data are king! Gone are the days of fluffy content and space fillers. With the amount of data available online, it has never been easier to cite the sources where you’ve gathered your data be they academic journals, research reports, white papers or authoritative blogs. This article shows you how and where to find valuable information to make your content shine.

• WordPress 3.4 “Green”: It’s that time again when the fantastic folk at WordPress release a new version of this popular platform, codenamed “Green”. This update includes some nifty new features like significant improvements to theme customisation, custom headers, Twitter embeds, and image captions. If you’re running your site(s) on WordPress, get the update now to take a test drive.

• Spreadsheets For Social Media Analytics: This post is an oldie but a goodie! You can use these ready-made spreadsheets to do things like; fetch Twitter search results, count Facebook “Likes”, compare Facebook Pages, monitor social media reputation and  extract or archive your Twitter followers.

• 20 Techniques To Help You Counter Blogger’s Block: If you’re struggling to come up with fresh content ideas for your blog, this collection of tips should help you keep your editorial calendar nicely filled! I’ve been playing around with point 15 in this post – compilations of other bloggers’ posts – which allows a really easy way for me to generate a blog post from content I’ve read over the course of the week. A great read if you want to brainstorm some blog topics.

• Track Your Shares, Likes, Tweets & More: If you’d like an overview on where a specific post has been shared, SharedCount is the tool for you. It provides you with web-based social URL analytics so you can see where your content gets shared and currently displays shares on Facebook, Twitter, Google+, Digg, Pintrest, LinkedIn, StumbleUpon, Delicious and Reddit.

• How Your Rankings Are Influenced By Authoritative Links, Likes & Shares: Google loves fresh content! Google also loves content that people share on Google+, Facebook, Twitter and through the social-sphere. Social signals are very important to Google and to your rankings. This post provides some interesting details about research that was carried out by Philip Petrescu.

• How To Make Your Meta Descriptions Get More Clicks: I’ve been tweaking and optimising some meta data for 4 large websites over the last 3 months and this post interested me because it details how you could get more clicks from rankings you already have.

Local Search Resources, Google Analytics Content Experiments & How To Make A Dirty Martini

Local search resources, how to easily manage your settings pages on your social media profiles and why you should use Piwik, are some of my favourite finds that I’ve decided to share by creating a weekly round-up. The subjects covered will be varied and I hope to keep sharing on a weekly basis… Wish me luck!

Here’s some of this week’s cool links:

• Essential Local Search Resources For Local SEO: I’ve been working on a local SEO project of late to increase geographic specific organic search results. With the inclusion of Google Places – which was recently re-incarnated as Google Local on Google+, businesses can no longer ignore local search search engine optimisation, This post interested me because it includes a great list of local search related blogs, local search tools, local listings you should own and maintain and data aggregators that you should submit to.

• Guide To The New Bing Link Explorer: A lot of peeps were miffed about when Yahoo announced they would be axing Link Explorer. But this week that misery was turned into joy when Bing announced that they had partially merged Link Explorer with Bing Webmaster Tools. This post is also useful if you feel you want to learn more about Link Explorer.

• Google Analytics Content Experiments: Google Analytics has really got some great new features in version 5. You’ve got social metrics, custom reports, dashboards and now a great new conversion rate optimisation facility called Content Experiments. I totally love how Google Analytics is evolving and if you want to carry out some landing page optimisation, check out this great post on getting started with Bing Link Explorer.

• Easily manage all your social network settings: is an awesome tool for any online marketer, social media marketer or webmaster. This tool helps you easily access links to any settings page on the top social networks like Facebook, Twitter, LinkedIn, Google+, Foursquare, YouTube and more.

• The Definitive Guide To Google Authorship Markup: If you want to learn how to setup your published content pages for authorship or implement authorship on author bio snippets at the end of each of your posts, then this guide is for you!

• 7 Reasons To Use Piwik Analytics: I first found out about Piwik just over a year ago. With Google starting to display (not set) and (not provided) search terms, it might be time to run an alternative site analytics tool to provide with some of the pieces that Google is holding back from you. Piwik is open-source and hosted on your own server so you know that you control the data and don’t share it with advertisers.

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