Digital Marketing

Google Analytics Advanced Segments: 96 Useful Organic Search Segments for European Markets

96 Google Analytics Advanced Segments to Segment Organic Search Sessions by Device Type in EU Markets
Google Analytics advanced segments and custom reports save me a hell of a lot of time on a daily basis…

As part of my “day-to-day” role as a Digital Marketing Manager for a FTSE 250 listed company, I find myself jumping in and out of Google Analytics accounts for different geographic locations multiple times per day.

A lot of times, while I’m in either a meeting, on a telephone call, a Google Hangout or during a Google Chat, I have to be able to quickly gather in-country insights into organic search traffic.

As a result, I have used the Google Analytics segment builder to create hundreds of Google Analytics advanced segments so that I can analyse and interpret relevant in-country data in a matter of a few clicks.

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The Content Marketing Boom

If there is one area of digital marketing that has to be part of any businesses digital strategy it’s got to be content marketing. Your content strategy can definitely dictate your overall success and there is a content marketing boom going on right now!

Whether it’s B2B or B2C marketing, you may not realise that you’re content marketing, so if you’re active in any one of the activities below, you are:

  1. Email Marketing
  2. Blogging
  3. Writing articles
  4. Social media marketing, etc

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