In a nut shell Conversion Rate Optimisation (CRO) is about finding out why your site visitors land on your site and aren’t converting – and then fixing it!
Online marketing has gone beyond rankings and is now about optimising your users search experience and fulfilling their intent.
CRO is the art of increasing your leads & sales from the traffic that you send to your website by persuading visitors to take actions that will benefit you. For example; registering for newsletters, submitting contact forms, buying a product or signing up for a service.
Once you’re driving traffic to your website, your next priority should be to make your site more focussed, persuasive and successful. That’s where Conversion Rate Optimisation comes into the picture!
This October, I bookmarked a list of the most useful Conversion Rate Optimisation articles, guides, “how to’s” and resources that I could find and I’m sharing them with you in this post.