SEO “How To” posts are invaluable… With the rapid speed at which search engine optimisation – and online marketing in general – is evolving, there is no better way in keeping up-to-date than by ensuring that you digest as many of these industry related posts as you can.
I’m a voracious content curator when it comes to “How To” posts – check out what I share on Scoop.it and on Twylah if you’re interested. While you’re at it, why not check out what I share on Twitter, StumbleUpon, Delicio.us and Google+.
This September, I bookmarked a list of the most useful SEO “How To” posts that I could find and I’m sharing them with you in this post.
19 Useful SEO “How To” Articles Wrapped Up!
• How To Optimise Social Networks For Local SEO: I’ve said it before and I’ll say it again, businesses can no longer ignore local search engine optimisation. This post covers how you should be optimising your social networks for local SEO. It provides tips and tricks that cover Google+, Bing, Twitter, Facebook, YouTube, Pinterest, and more. If you’re just getting started with local SEO, this SEO “How To” post also give you some suggestions on how to align your social networks with your website information and where to start your local social optimisation strategy.
• How To Cash In On The New SEO: In case you hadn’t realised it yet, online marketing has completely changed over the last year and a half and this very comprehensive blog post by Neil Patel is epic! If you’re not responding to Author Rank, Panda, Penguin, Mobile, Structured Data or Google+, you’re doing it wrong… All I can suggest is that you read this SEO “How To” post, bookmark it and ensure that you respond to all the changes that Google has made to the search landscape to succeed in the search rankings.
• How To Avoid Common SEO Mistakes: Improper keyword research, neglecting optimisation, black hat SEO, ignoring local search and disregarding social media are just some of the common SEO mistakes that you should be avoiding right now. This post runs through some of these mistakes and provides some practical solutions to help you ensure that your online strategy efforts aren’t in vain.
• How To Be A Better SEO: I’m a firm believer that you have to be a certain type of person, have a very wide skill set, passion and drive, to be a truly great SEO. The art of SEO cannot be picked up overnight and the skills required to master this marketing discipline takes hundreds of hours, curiosity, reading and an insatiable thirst for knowledge master. Richard Baxter’s summary of notes from his BrightonSEO 2012 session lists some really important attributes that his peers in the SEO industry display. If you want to enter into; and dominate this exciting, fast paced industry, memorise this post!
• How To Write An Effective SEO Case Study: Demonstrating the benefits of SEO can be hard to quantify and decision makers are generally a bit wary of investing in online marketing services unless they can understand SEO or view evidence of the success that it can have on the bottom line: conversions, leads or sales. If you really want to showcase your skills and successes to prospective clients, a really good case study can help you seal the deal. This post has some great tips on how to create effective SEO case studies.
• How To Solve Common Technical SEO Problems: This detailed post by Paddy Moogan covers some of the common (and not so common) technical SEO issues that you may encounter when carrying out a site audit and how to solve those problems. It covers SEO problems like URL structure, duplication, soft 404 errors, redirects, broken sitemaps, misconfiguration of web servers and more.
• How To See Ranking Changes In The SERPs As You Search: SERPTrends is an easy to use and lightweight SEO plugin that allows you to carry out site trends research within Chrome or Firefox. SERPTrends shows whether a website has moved up or down in the SERP (search engine result page) or whether it hasn’t changed its position. SERPTrends shows how many positions the website lost or raised compared to search you performed the previous day and can be very useful in displaying and indicating changes in the SERP dynamics for previously performed searches.
• How To Rock Your SEO With Structured Social Sharing: If you’ve logged into your Google Webmaster Tools account any time over the last 2 months, you would’ve, or should’ve, noticed the Structured Data Dashboard feature that is now available. If this new feature doesn’t give you the feeling that structured data is very important for Google Search, then I don’t know what will…
Fact: Structured data will make a very big difference to your SEO strategy!
This detailed post covers why structured data and social snippets are crucial, and how you can get ensure that you capitalise on your structured data efforts.
• How To Use AdWords Data For SEO: Keyword research is an extremely important (and overlooked) aspect of SEO. With Google Analytics become a less and less reliable resource for gathering keyword intelligence on terms that generate traffic to your site, online marketers are having to come up with creative ways in ensuring they can gather the required intelligence. Larry Kim’s post shows you how to use your own Google AdWords data to discover extremely valuable SEO keywords.
• How To Build A Social Presence As A SEO: If you’re an SEO, you should not only be working hard on building powerful online brands, but also on developing your own personal brand! Your personal online brand – be it by blogging, contributing to niche communities or having an active social presence – is extremely important in building your credibility and in demonstrating that you keep up-to-date with the latest trends and skills in the online marketing industry.
This post by Mack Fogelson describes how she leverages her social presence on Twitter, Google+ and LinkedIn, and offers practical advice on how you can build yours.
• How To Use Google+ & Hangouts For SEO & Social Signals: This is a very interesting experiment carried out by a chap called Edmond that started a hangout named “LOL Internet”, pointed his web cam at the wall, put a Spotify playlist on loop and then left his house for a couple hours. While Edmond was away, he had 151 people enter his Hangout and interact with other users on his idle account. Read the post to get further details on his findings.
• How To Measure SEO Success Using Google Analytics: I’m spending loads of time in Google Analytics lately and I’ve even shared my own list of Google Analytics custom reports in one of my blog posts a couple of months ago. I’m always looking for helpful posts on this subject and this specific one covers how to use more than just SERP rankings to measure the success of your SEO efforts.
• How To Make Data From Google Webmaster Tools, Bing & SEOmoz Actionable: Another great post by Richard Baxter in which he shares his presentation from SMX Melbourne 2012 on how to make your data from Google Webmaster Tools, Bing and SEOmoz actionable.
• On-Page SEO Strategies For 2013: This Google+ hangout gives you some insights into how an engagement strategist, search analyst, SEO consultant and consulting services director foresee on-page SEO strategies evolving in 2013.
• How To Lay The Groundwork For A Local SEO Campaign: You’re really mistaken if you think that local SEO is a quick-win when it comes to boosting your local & mobile search visibility… Building your brand in a local market takes time and should be seen as a long term strategy if you want to produce results. Local search is more than just setting up a Google+ Local page and Yelp listing – there are several factors and processes you have to follow if you want to lay a solid foundation for successful local search campaigns. Get to grips with some of the groundwork you’ll have to cover in order to achieve local SEO results.
• How To Use Google Analytics To Make Your SEO Life Easier: I know I keep going on about Google Analytics, but it is a very valuable source of information if you want identify certain search opportunities and what to make decisions that can be beneficial to the overall content optimisation of your site. In this post, international SEO consultant Aleyda Solis, shows you how you can harness the data captured in Google Analytics to make your SEO decision making process more efficient.
• How To Adopt An Ongoing Optimisation Approach As Part Of Your Successful Online Marketing Strategy: SEO is no longer just about optimising on-site content. It now includes search & social updates, conversion rate optimisation, user experience, site speed, usability and constant research around your keywords. This post covers some of the approaches that you should adopt to ensure that SEO is ongoing and not just limited to sporadic attention.
• How To Master Schema.org: Raven, the developers of Schema Creator, share a bunch of links that they’ve scoured off the web and put them in one document so that you can get to know Schema.org and then start implementing it.
• How To Advance From SEO To CRO: SEO is not just about on-page factors… SEO is about acquiring and driving very targeted via search engines to the right pages on your site. CRO on the other hand, is about data gathering and user behaviour to aid the conversion process or in triggering a reaction from your site visitor. This post provides a very useful action plan and show you how to benefit from the overlap of SEO & CRO.
SEO “How To” Posts: What do you think?
Have you found this post useful? Were you able to take-away some valuable resources and tips from the posts shared here? I really hope you have.
If you know of a really useful SEO “How To” post that you read over the course of September 2012 which you would like to share, please let me know by dropping a comment below!
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