How Digital Marketers can use LinkedIn Group Polls

LinkedIn Group Polls for Digital Marketers

A couple of days ago, LinkedIn announced that they were going to begin rolling out the new LinkedIn Group Polls feature to their LinkedIn Groups application.

LinkedIn Groups are already a great way to share information with people in your industry or with your clients. We currently use LinkedIn Groups for our group of companies to promote our products and services – by driving traffic to our websites & blogs – as well as allow interaction between our team and our clients to discuss news, tools and experiences.

As a LinkedIn group manager, this feature will allow me and my colleagues to create polls – with up to 5 questions. This is a fantastic way to get feedback submitted by active group members, as well as generate and stimulate further conversation and discussion.

Another great feature of the new LinkedIn Group Polls is that you are now able to “Like” and follow Group polls, and to allow group engagement via poll comments. Following group polls can be a great source of collating data from several sources for your marketing research requirements.

How to create a Group Poll for your LinkedIn Group

Getting started with LinkedIn Group Polls is easy! Follow these quick steps to create your poll:

How to start using LinkedIn Group Polls

1. Go to the LinkedIn Group that you’d like to create a Group Poll for. Next to the “Start a:” option next to your profile picture, click on the “Poll” option. The Poll configuration options will appear.

2. The first field available to you in the Poll configuration screen is the Ask a question” field. Type in your question here.

NOTE: The “Ask a question” field limits you to using 200 characters, however if you run out of characters you can comment on your own poll if you have more to say.

3. You can specify up to 5 answer choices for your LinkedIn Group Poll.

NOTE: The answer choices fields limit you to using 40 characters, however if you run out of characters you can comment on your own poll if you have more to say.

4. Schedule the run time of your Group Poll and then create “Share”.

NOTE: LinkedIn Group Polls are open to any group member by default. Moderators can however restrict the creation of new polls to managers and moderators from their LinkedIn Group Settings. The same applies to moderating discussion creation, including any requirements for approval in the submissions queue.

That’s it! Setting up your poll couldn’t be easier.

How can Digital Marketers benefit from running LinkedIn Group Polls?

Here are a few ideas on how you could benefit from running polls on your LinkedIn group:

Run several polls in which you can capture data to create industry specific infographics or for research for blog posts.

Share your polls on your social media profiles to get a wider audience contributing to your poll data.

Get your customers to rate your service, products or to give you feedback on how you’re performing.

Seek advice from your Group members on what it is that they want from your organisation or service offerings.

If you have an active LinkedIn Group, you have a very targeted and interested group from which you can gather some invaluable insights.

Go out there and get started.

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Pedro Da Silva

Online Marketing Junkie

My name is Pedro Da Silva. I have built-up a wide range of digital marketing skills over the last 15 years working in the web industry. From front-end web design and graphics, to SEO and online marketing. I'm creative, commercial and technically minded. South African born & bred, I work in the UK online marketing industry. I'm a proud dad & husband that loves music, photography and mixed martial arts.

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