6 Steps to creating a Google+ business page for your local business or place

6 steps is all it takes to setup and secure your Google+ Business Page for your local business or place (if you already have an active Google+ profile)!

Step 1

While logged in to your Google+ profile, go to https://plus.google.com/pages/create and then select your business category.

Secure your Google+ Business Page

You can chose from the following options:

  • Local Business or Place
  • Product or Brand
  • Company, Institution or Organisation
  • Arts, Entertainment or Sports
  • Other

These steps are for a “Local Business or Place” as the business category.

Step 2

You can locate your business or place by selecting your country from the drop-down list and inputting your businesses telephone number and then clicking on “Locate”.

Google+ Business Page - Choose country & telephone number

[box type=”note” style=”rounded” border=”full”]This particular local business I have created a Google+ Business Page for already had a verified Google Maps listing, so it picked up the company info without a problem in step 3.[/box]

Step 3

Confirm your business info by typing your company name, telephone number, address, category and specifying whether your Google+ Business Page should be publicly visible.

Google+ Business Pages - Fill in your company info

Step 4

Upload your branding or logo so that you display it as your business page’s profile photo (great for brand building & awareness).

Once you’ve uploaded your Google+ Business Page profile photo, click “Continue”.

Google+ Business Page - Upload your local business or place branding

Step 5

Tell everybody you know on Google+ about your new Google+ business page for your small business or place! Of course you can also skip that step…

Click “Finish” when you’re done.

Google+ Business Page - Tell your friends

Step 6

TaDaaaa! You’re done and all it took was 6 quick steps to register your new prime piece of web real estate! Get started by posting your first conversation. You can also grab your Google+ Business Page’s unique URL which you can use to link your website visitors to your Google+ page.

Google+ Business Page - Setup Direct Connect for your website

I know I said 6 steps – step 7 is optional (but highly recommended)

If you want your business page to appear in Google’s search results pages, I suggest you connect your website to Google+ using Direct Connect. To find out how, click the “Get the Badge” link under the “Connect your website” section.

You have 2 options: Direct Connect or a Google+ Badge. 

Connect your Google+ Business Page to your website

Again, I recommend you select the Direct Connect option, which involves adding a line of code inside the <head> element of your website, as you can see below.

Connect your website to Google+ business page with small line of code

Alternatively – and if that step above intimidates you – you can also connect your site by simply linking to your Google+ page anywhere on the page using a standard <a> element.

Just make sure to include the rel="publisher" attribute on the link.

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Pedro Da Silva

Online Marketing Junkie

My name is Pedro Da Silva. I have built-up a wide range of digital marketing skills over the last 15 years working in the web industry. From front-end web design and graphics, to SEO and online marketing. I'm creative, commercial and technically minded. South African born & bred, I work in the UK online marketing industry. I'm a proud dad & husband that loves music, photography and mixed martial arts.

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