Google Analytics Advanced Segments: 96 Useful Organic Search Segments for European Markets

96 Google Analytics Advanced Segments to Segment Organic Search Sessions by Device Type in EU Markets
Google Analytics advanced segments and custom reports save me a hell of a lot of time on a daily basis…

As part of my “day-to-day” role as a Digital Marketing Manager for a FTSE 250 listed company, I find myself jumping in and out of Google Analytics accounts for different geographic locations multiple times per day.

A lot of times, while I’m in either a meeting, on a telephone call, a Google Hangout or during a Google Chat, I have to be able to quickly gather in-country insights into organic search traffic.

As a result, I have used the Google Analytics segment builder to create hundreds of Google Analytics advanced segments so that I can analyse and interpret relevant in-country data in a matter of a few clicks.

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Conversion Rate Optimisation Wrap-Up – October 2012

Conversion Rate Optimisation Wrap-Up - October 2012

In a nut shell Conversion Rate Optimisation (CRO) is about finding out why your site visitors land on your site and aren’t converting – and then fixing it!

Online marketing has gone beyond rankings and is now about optimising your users search experience and fulfilling their intent.

CRO is the art of increasing your leads & sales from the traffic that you send to your website by persuading visitors to take actions that will benefit you. For example; registering for newsletters, submitting contact forms, buying a product or signing up for a service.

Once you’re driving traffic to your website, your next priority should be to make your site more focussed, persuasive and successful. That’s where Conversion Rate Optimisation comes into the picture!

This October, I bookmarked a list of the most useful Conversion Rate Optimisation articles, guides, “how to’s” and resources that I could find and I’m sharing them with you in this post.

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